Millennial can be a difficult generation to please. But by getting to know their behaviour you will learn how to get their attention and secure their loyalty.
Millennial: More interested in buying experiences over stuff
Millennials have unlimited choices when it comes to what they purchase. Therefore, brands can struggle to grab the attention of this highly influential band of consumers.
One thing to know about millennials is that they prefer to spend more money on experiences than on material things. This generation prioritises buying a car or a house less and less. They prefer spending their money on things like hiking Machu Picchu, rocking out at Coachella and surfing in Huntington Beach.
A lot of this millennial motivation has to do with distributing photos of themselves on social media. Factors such as a craving for recognition (how many likes you get on Instagram); or factors as FOMO (Fear Of Missing Out), help drive millennials’ cravings for experiences.
Experiences are better when shared on social media and millennials feel this need of sharing their experiences.
Millennials trust advice from other people that have tried and tested a service or a product. They specially trust social media influencers’ advice with whom they feel identified due to similar age and likings.
With this new word-of-mouth marketing, social media is the generator of customer engagement, reactions and recommendations. Keeping your social media up to date is essential if you’re aiming to engage with this generation; videos, pictures and shareable content always go down well with millennials. By increasing your social media presence you are more likely to gain interest from millennials.
Overall, when it comes to millennials you need to learn to think outside the box in order to establish customer loyalty. For a brand aiming millennials, it is important to build a personal relationship with your consumers. If you work on earning their trust and respect, they will repay you in loyalty.